I'm launching soon, so I've been reading others' launch guides. It seems like the best advice is to find a handful of the best launch guides and see what resonates. In addition — something that I'm not sure is discussed enough — leveraging copywriting principles when crafting the name, description, comments, etc. is high-value.
Know your audience. Understand your target audience and their needs, preferences, and behaviors. This will help you effectively market your product/service to them.
Ultimate Business CRM