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Best Playbook/guide you have come across?
I started building out my newsletter on Substack (https://ianwdj.substack.com) and want to create some playbooks for how I approach user research.
What's the best playbook or guide you have come across and why was it the best for you?
Also if you have made one of these before would love to learn about how you went about it?
Update:
Love the responses!
For the builders of playbooks
Do you measure success i.e. the user got value from the playbook? If yes, how?
What tools are you using to create and manage them?
For the consumers of playbooks
What do you wish was different?
Do you prefer playbooks to have just text, video, audio or a mix of all?
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Replies
Best
@kanish_raajkumar @patricia_tao thank you so much for the shoutout. All the best for your product launches. ❤️
If you're building relationships on LinkedIn as a founder, CEO, or anyone, this playbook helped me do so: https://www.producthunt.com/post....
If you are creating content Justin Welsh Content OS: https://www.justinwelsh.me/the-c...
Hope it helps!
Don’t have a specific playbook for you. But as a tip to creating your own. Cut out the fluff and make it as pratical as possible. Should feel like a step by step guide to reach a goal.
I’m a big fan of The Mom Test as a user research book for founders.
Not a user research playbook, but Grow & Convert’s guide “Pain Point SEO” was an absolute game changer for my approach to content marketing.
@dylan_merideth most important takeaway is that you should never tell your interviewee what you're trying to validate (ie. your opinion) because people like being nice to you and then you won't get honest or invalidating answers.
The book outlines 6 deadly sins of discovery interviews:
1. Pitching (as explained).
2. Compliments (they mean nothing to you, and you probably pitched if you got one).
3. Hypotheticals (ask for specifics to get the details, hypotheticals elicit people's most ideal scenarios).
4. Requests ("you aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution.” — Rob Fitzpatrick)
5. Segmentation (focus on one segment at a time, you're looking for patterns and you'll never find them if you interview lots of different types of customers at once).
6. Interrupting (shut up and listen, they should be telling you about their life + problems, not the other way around)
Navalmanak - Eric Jorgenson
Make - Pieter Levels
PH Launch Checklist - Falak Sher
By far the best guides I have come across for B2B startups, are the field guides by Unusual VC -> https://www.field-guide.unusual....
I wish they had an OSS/Community gtm guide 😅
we use a lot of contextual inquiry for product feedback and early community growth. my preferred method if you can get 1:1 time with your customers easily
https://www.nngroup.com/articles...
This article from adobe also has a solid list of questions if you’re just trying to understand who your users / subscribers are
https://xd.adobe.com/ideas/proce...
good luck!
Over the last years, we had the honor to build several playbooks with leading startups - from small teams with no funding to big teams from Series A to C funding and 100+ people 🎉
The hard part is to structure the know-how so that others can consume this know-how effortlessly.
That's why we have built Kickscale. 🌈
A platform containing playbooks of the best teams in the world which can be easily consumed and executed.
Feel free to register via https://app.kickscale.com/ to get access to our free playbook builder to share playbooks with others too.
Here are some example playbooks we have built:
https://www.kickscale.com/playbooks
Best,
Gerald
Thank you so much for sharing this info which really helpful to solve my issue...
retro bowl
I came across many playbooks, but the one I read the most recently is Stepn whitepaper, a move-to-earn Web3.0 company.
https://whitepaper.stepn.com/
Our post about how to make a pitch deck for investors where we shared the why and how got some really good feedback and it actually ended up helping some startups to get investment.
Check it out here: https://treblle.com/blog/the-mil...
We are just building a playbook builder engine. Would be excited to get your feedback on it :) https://www.kickscale.com/
By far the best and most detailed guides I have come across for eCommerce development
https://invozone.com/e-books/gui...
if you want to create newsletter...then you want to check CrawlQ AI Audience Tool, it has a newsletter playbook too...we launched yesterday and ended up #5 of the day despite turbulences....here I wrote an post great suggestion for twitter...also you may find my recent post for PH launch about it you might find useful....
https://www.producthunt.com/disc... don't forget to check out the tool...its has a way to automate your newsletter blueprint with careful niche research.
Not sure if it fits your definition of a "playbook" but one book I tend to come back to repeatedly is
High Output Management by Andy Grove
https://en.wikipedia.org/wiki/An...
You are correct, but that doesn't mean that your opponent is wrong. You are looking at the same thing but under different angles! https://paperiounblocked.org
Sonero