People love to associate themselves with something that seems to be doing good.
People go after people who have a strong point of view.
People buy from companies that have authority.
To build authority for your business, you need 3 things -
1. good product
2. great positioning for the product
3. grand experience for your customers
Out of the 3, which one are you most confident about?
You can't say "product". That's the game š