Good to join this discussion, I think Content marketing is one of the best marketing strategies for every online business, It is cost-effective. Good content helps you improve search engine optimization (SEO) and online visibility. As well as It can help you reach a specific audience. Blogging and other content creation help you bring in more qualified leads for your business, Actually, I am also working as a creative content writer, Recently I published an article here https://dissertation-helpers.co.... about dissertation presentation that can help to improve outstanding dissertation presentations skills for students.
I try to mostly put out content related to what I build as that prevents me straining too much on content while also ensuring I contribute value to other users.
But yeah there are days when I do nothing and don't have content ideas too 😂
I love going and reading some unrelated articles from authors I like, just to get my brain thinking on something else. Usually, that sparks at least one idea that I could apply to my product area. Looking at what is working really well on a given platform and then adapting it to what topic I'm trying to talk about. For Linkedin, I think it pays to go as outside the box you can, like the Twitter account for Steak-Ums. The Linkedin feed is so full of painful congratulations posts, or "I'm so proud to announce" that trying to make it a little off the wall stands out.
Other times I go do keyword research and see what weird keywords are ranking.
Quora is great way to find inspiration (I might be biased from working on QApop). Ricardo Ghekiere wrote a good article on the topic: https://www.ricardoghekiere.com/...
Recycling your blog post is also a good idea. I'm personally using MissingLettr to do it at scale: https://fabian-maume.medium.com/...
I find the best in class - there is always someone out there doing some amazing stuff so I try and think about - well that looks great how can I adapt it to my own product/market?
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