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Natia Kurdadze

Content marketing or cold outreach?

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Kostya Bolshukhin
I would start with outreach to get first feedback, early users, and testimonials. It helped us find out what matters most for our core audience. So know I feel more comfortable doing content marketing
Royce Wong
I'm torn... content marketing helps to create a narrative, on the other hand cold outreach helps you to create one.
Sophia Gartner
I think both are important but my first priority will be cold outreach because content marketing takes time to build a narrative.
❉ Ksenia
both — for they would undoubtedly clarify and enrich each other for example, cold outreach is about people YOU want to become partners with in this case content-marketing will become your helper in letting them know you are a good fit for each other there are tons of scenarios of how these two can team up:)
Why choose :((( But if you have to, go with outreach. Easy top get setup and started. you can start in 1 day. Content will take months to give you results. But outreach will give you meetings, might not get you customers still. So be cautious. Happy to chat
Jacelyn Sia
Both have their place, but content marketing builds long-term value and trust with your audience. Cold outreach can yield quick results but may not be as sustainable. Use a mix for balanced growth.