Ghost Kitty

Deciphering the Dichotomy: Buyers vs. Users in Product Adoption🦾

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👋 Hey Product Hunt community, I'm back with another discussion topic! When it comes to building and marketing products, one aspect that often adds complexity is when the decision-users and the actual users of the product are different entities. In such cases, you need to address two different sets of needs and expectations - one from the buyers who decide and the other from the users who will interact with the product daily. For instance, in Contentrain, in a B2D scenario, the CTO might make the decision to buy a software solution, but it's the development team that uses it day in, day out. Or in a family setting, parents might buy a mobile app subscription for their children, who are the actual users. Poll Question: If you had to prioritize one set of needs over the other, who would you choose: the buyer or the user?

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Arda Sanıl Onay
In my opinion, both are equal.⚖️ Because users can have more know-how about the product. In this case, users can direct the buyers to use that product for a better job flow. For this reason, buyers can decide to use that product. On the other hand, if buyers not convinced about the product, there is a problem in that case.🧐 At the end of the day, as you wrote in the third option, the user needs to buyers for doing payments for the product, and the buyer needs to users for choosing the best option whatever the subject.
Ghost Kitty
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Can DEVE
I think always the user cause buyer is also a user.
Ghost Kitty
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Feyzan A.
The positive experience of a user can be a good feeedback for the buyers, so, users :)
Ghost Kitty
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nam hai
Tôi nghĩ người dùng vì người mua cũng là người dùng.
Ghost Kitty
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