👋 Hey Product Hunt community, I'm back with another discussion topic!
When it comes to building and marketing products, one aspect that often adds complexity is when the decision-users and the actual users of the product are different entities. In such cases, you need to address two different sets of needs and expectations - one from the buyers who decide and the other from the users who will interact with the product daily.
For instance, in Contentrain, in a B2D scenario, the CTO might make the decision to buy a software solution, but it's the development team that uses it day in, day out. Or in a family setting, parents might buy a mobile app subscription for their children, who are the actual users.
Poll Question: If you had to prioritize one set of needs over the other, who would you choose: the buyer or the user?
Contentrain
Contentrain
Contentrain