Julie Decoucut

Did You Watch the Apple Keynote? What Do We Think of This Marketing Format?

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Hey all of you! 🚀 With the latest Apple keynote just wrapped up, I'm curious—did you watch it? What do you think of Apple's approach to product launches through these high-production keynotes? 🍎 Do you feel like this format still resonates in 2024, or is it becoming too predictable? Is it a masterclass in building hype, or does it feel like over-polished marketing at this point? I’d love to hear your thoughts! Do you think this kind of storytelling is something we should be aiming for, or are there more effective ways to launch products today? 🤔

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Julie Decoucut
Personally, I find Apple’s keynotes super engaging. The production quality is top-notch, and they’ve really mastered the art of storytelling. 🤩 But sometimes, I wonder if smaller, more authentic presentations might have a stronger impact, especially for startups. 🚀