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Do targeted ads work for B2B?

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We have tried targeted ads for B2C in the past. But I'm a bit doubtful about spending money on targeted ads for B2B. What are your thoughts? If yes, how was your experience with it? Share any pointers that could help me get started. 😊

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Anjali Barnwal
When it comes to targeted ads for B2B, it can be a worthwhile investment if done strategically. While the B2B audience may be smaller, targeting specific industries, job titles, or companies can yield valuable leads. It's essential to tailor your messaging to address the pain points and needs of your B2B audience. Start with a clear understanding of your target market, create compelling ad copy, and consider utilizing platforms like LinkedIn or industry-specific publications. Regularly analyze and optimize your campaigns to maximize effectiveness. Good luck!
Virginia Simonds
Why? You can have higly targeted B2B ads on Linkedin
@virginia_simonds , we've not tried LinkedIn yet. But have heard it's a bit costlier than other platforms. You got any experience with it? Would love to know.