Do you have any tips or suggestions for creating engaging video content for marketing purposes?

Tell a Story. People love stories. Instead of focusing solely on the features of your product or service, create a narrative around it. This could involve customer testimonials, how your product is made, or the story behind your company

What about interactive live demos, I can see how Botanalytics could enhance Its existing live-demo with a more guided approach. Also live-demos could be shown on Twitter without requiring the user to navigate away from Twitter With regards to creating engaging video, using tools like Capcut or Kapwing allows you to combine memes and audio to make more engaging videos. I have used Capcut to create our LiveDemo introduction video.

Try to make it fun :)

short form content! More is better. Work with influencers in your field for content ideas

Do your keyword research first to find out what people are looking for. Here are some popular content types: - "How to" videos - Demo videos - Case studies - Product reviews - Encourage user-generated content