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Natalia Toth

Do you promote your product via influencers?

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(Micro-)influencer marketing is said to be one of the best performing marketing channels, with ROAS as high as $6.5 per each $1 spent. Do you collaborate with influencers to get visibility and new users? Has it worked well for you?

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Serge Tim
We tried it at Pathway, but it works pretty randomly. So, can't say right now that it's a scalable and stable acquisition channel. But one thing I learned: always offer 70% less than the initial amount they want 😄
Ardak Y
@s5f5f5f That's a good insight! Will try it out :) Did you reach out to them directly or used UGC platforms?
Serge Tim
@natalia_toth @ardak_ reached out to them directly. We found a popular list of people in design and research on X, picked the relevant ones, and DMed them on X or LinkedIn. We got around 20 publications on the launch day. Most of them were in exchange for a product subscription, and we had 3-4 paid publications. some even agreed to do it for free!
Ardak Y
@natalia_toth @s5f5f5f Thanks for sharing your experience, we've been thinking to do the same. Will def try it out!
Paul-Louis Valat
I tried one form of it, which was newsletter sponsoring. To promote a new freemium B2B marketing tool, I invested over $8,000 in advertising through 24 different newsletter creators. We were able to generate 162 new direct users, or about $52 per user. I wrote my learnings from this test here: https://medium.com/@paul-louis.v...
Natalia Toth
@paul @paullouis_valat1 a newsletter has worked well for us too! Thanks for sharing your article, I loved it!
Ardak Y
Worked with them in the past, ROI was pretty low. But that was affiliated promo. Will be doing a paid promo soon, hope that goes better
Natalia Toth
@ardak_ some colleagues of mine are also struggling with their new affiliate program. Fingers crossed for you!
Hamna Malik
Launching soon!
Depends on the type of the product and whether there is an influencer market for it or not.
Natalia Toth
@hamna_malik definitely! I can imagine that in some niches, influencer marketing is not applicable. e.g. B2B Enterprise?
Hamna Malik
Launching soon!
@natalia_toth yes, since we are launching our AI interviewing platform, influencer marketing is not on our list for now.
Jurijs Ivolga
Great question, I'm actively looking into that now, but first I need to deliver a product...
YanXu
Want to try it, but don't know how the exact rules work
Anthony Harris
Influencers are tough and pricey. I'm experimenting with AI tools to boost my marketing efforts and get more bang for my buck. Tools like Jasper.ai and Claude can help craft targeted social media posts, ad copy, and landing pages at a fraction of the cost of influencers. Still early days but shows promise as an alternative channel to explore.