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Do you run paid ads when launching a new product?
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Cesare Stautz
I prefer to engage with niche communities first. If there's enough buzz, I might consider paid ads as a secondary step to amplify the product's visibility.
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@cesare_stautz This seems like a great way to build authentic interest and validate the product before investing in paid ads. We’re considering a similar path for future launches. Thanks!
Great question! When launching a product like pdftopdf.ai, the decision to run paid ads depends on the situation. For Product Hunt launches specifically, I usually steer clear of paid ads because the platform thrives on organic engagement and community involvement. Instead, I focus on building excitement within my network and actively participating in the Product Hunt community beforehand. This helps create a sense of connection and recognition that often leads to better results.
Paid ads can be useful later on, especially for retargeting visitors who showed interest but didn’t take action or for reaching niche audiences once the launch momentum has slowed. It’s all about timing and ensuring that any ads complement the organic growth strategy rather than replace it.
Have you tried using ads for your launches? I’d love to hear how they worked for you and compare notes!
@pdftopdf Thanks for the insights! We haven’t used paid ads yet and wanted to get some feedback on whether they’d be worth it. Your approach to leveraging organic engagement for Product Hunt makes a lot of sense, especially since community involvement can often yield more authentic traction.
I won't. Because I believe that if only paying can produce results, I may never be able to compare with rich people.
No, maybe after the launch. Just to analyze the traffic behavior of the launch
Yes, if it’s a product that needs to serve users, I would always run paid ads to drive traffic. It’s essential to get fresh eyes on the product, especially during the launch phase. While your personal network may provide supportive feedback, they’re often inclined to be polite or encouraging. On the other hand, users who discover your product through ads and interact with it for the first time offer a completely different perspective. If something isn’t working, they’re more likely to reveal it right away, giving you honest, actionable insights to refine your offering.
I think its better to launch, get some users, and then run ads. That way you know that people actually are willing to pay for what you are offering.