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Do you still use cold email for outreach?
Many « experts » claim cold email is dead in 2024.
So, curious to know, how do you acquire new customers ?
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Jan
Cold email works well if it is relevant and the message is personalized accordingly. It is true that cold emailing has become more complicated with new restrictions, but it is still effective.
P.S. Opt for Gmail; Outlook's deliverability has dropped significantly.
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Cold email may have evolved, but it’s far from dead! We’ve found that personalized, well-researched outreach can still be highly effective, especially when combined with other strategies.
@koshevoysergey I agree.
What other strategies do you use in combination with cold email ?
@toni_pm Paid search, experimenting with ad in social median, working on organic traffic a lot (mainly blog). We also have a plan to work with the influencers.
Yes, I still use cold email for outreach! While some say it's dead, I find it can still be effective when done right.
Yes, cold email can still be effective for outreach! When combined with SEO strategies, it helps attract the right audience and boosts engagement by driving traffic from interested recipients to optimized landing pages.
Being accessible at the right time and following-up can be a game changer.
Cold email very well works today and will work even in 2025.
But the rules have changed.
- Mass emails do not work anymore.
- Inbox fatigue is real.
- Intent/ Signal based outreach is a must.
I've heard the cold email is "dead" chatter before, but it still works wonders if done right. Think of it like dating – you just have to know what they really like. Speaking of which, have you heard about "Her Ideal Match"? It’s all about using data science to up your game. Anyway, in my experience, personalized cold emails still bring in new customers.