Do you utilize outbound marketing for your business?

Yep, I do, but in moderation. It's a mix of content marketing, SEO, and a bit of good old outbound like cold emails.

We use our own product to send 15k emails every week. Outbound for the win!

Any and everything is on the table to generate traction when we launch the first half of our marketplace come July 17th for sign-ups. Including outbound marketing. 🚀

We primary use outbound. It's hard to get processes right, most cold email copy sucks and people are afraid to get rejected by leads. And yet outbound sales is the most profitable approach for B2B companies to generate sales. It's way more predictable than inbound sales and has compared a pretty low-cost factor.