I had a discussion with my colleague the other day. And a question came up about whether a startup must have a website
I want to answer "Yes!". Moreover, it should be not just a website, it should be a good-looking page with detailed information about the project, team, goals, cases, and so on and so on. Here are a few "why?"'s:
- if your project name contains .ai/dev/agency/pro and others. Every mention of the name will show up as a link to a website, so psychology tells us, that people are more likely to tap into it and there is nothing. So, it's a failure, bro
- the reality of a #startup ecosystem shows, that even projects, which do not exist and are only in the development stage, have webpages to attract potential users, check on demand, make some PR activity, and other things. The website becomes for them one of the channels how they communicate with a community at an early stage
- things like a website, a LinkedIn page, a presentation, and so on, this is the must-have package that you take with you when you're on your founder's/busdev's journey and talking to potential customers. It's that social proof, the presence of which may not add points on its own, but takes them away in the absence of
Do you agree with me or not? Share your opinion on both positions below!
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