Does “AI” sounds like a marketing cliche to you?

Yup. All products associate AI in its name to project they have advanced solutions. Even though some products use AI for less than 5% to provide services. It becomes a thing now.

Sometimes, yes. "AI" can feel like a buzzword used for marketing, but its true potential is still evolving beyond the hype.

Currently, "implementing AI into your workflow" means "copy paste from left to right" for most of the people, -so you hear it everywhere. If you want to find out how you can orchestrate 15+ tools handsfree - have a look at our launch over at CrowChat. Imagine you have a personalized AI Agent which understands what you want to create, creates it & a calendar meeting for it and even sends it all over to "Mark", who really really needed to get this Mockup done for the meeting. And you aren't even in the office yet.

Of course not. Sometimes we have to admit that AI does bring a lot of new inspiration and new methods to marketing.

I am very cautious about using this in product construction and promotion, if AI does not bring about a fundamental improvement in quality, people will think that it is not sincere and foolish

For sure 'AI' is overused in marketing these days. But when it's the real deal and actually improves the product in a meaningful way, I'm all for it. The key is to use AI to truly enhance UX and capabilities, not just as an empty buzzword to jump on the hype train, ya know?