Absolutely, email marketing still works! It's a powerful tool for building relationships with customers, driving engagement, and generating sales when done correctly.
Rumour has it. Every few years the efficiency of email comes into question. If done properly it's ok. Think about it in reverse, how many emails do you end up buying from, what types of things do you respond to and buy from?
@njrobb Honestly, I only check the transactional emails and recently I am looking at every email because I want to stat marketing emails for my product ;)