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Does the number of users/visitors matter that much?
Getting 10k app visitors of all kinds that are not interested in your product is worse than getting 100 that are genuinely looking for a solution to a problem that your product is solving.
Having many visitors of all kinds is not telling you the whole story; it can confuse you because the conversion is shallow, and then we might wonder why.
It's better to think of who your product is for, clearly define a market segment, then create content that attracts your target audience.
Those are the ones that will buy your product, not random visitors of all kinds.
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Dora
I think yes, because principe like word of mouth is working here
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Conversion rate matters. The number of visitors is rather a vanity metric but from the point of view of awareness, it also has sense.
Naively - yes! If the number is 0 then you have no users ;)
The better question is: which number is the right one to focus on at any given time. Is it new user acquisition, is it conversion, retention etc? Difficult question to answer in general though!
@daniel_hunt4, you and your logical thinking, I was sure you were a tech person😄 I recognized the technical and scenario thinking pattern, that I also have.
The point of the question was to become aware of the product positioning. I agree with you. It's about the goals you set.
