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Engagement > Follower count... Your opinion?
It seems that the follower count 👥 is not so strong anymore.
The number of followers looks great (if they are not bots, so even better! 😀) BUT... there is a big "BUT"... When you do not have their attention and they do not listen to what you talk about → it is useless.
Twitter, Instagram, TikTok, partially Reddit and YouTube (with their Shorts) shifted the exposure of content to strangers who do not know you.
This era is not about earning followers but about earning attention. 👏
We all will be having a glimpse at follower count (eg 35k) BUT we also check the content of that person and see engagement (2 likes) yuck. 😶
What matters to you?
P.S.: Even today I am waiting for a response from some bots here. 😀
https://x.com/BusMark_w_Nika/sta...
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Yes, I've noticed that quite often, profiles with a relatively small number of followers (e.g., 100) can have higher engagement rates than profiles with thousands of followers. Building a genuine connection with your audience is crucial. By fostering a "core" group of followers who actively engage with your content and are interested in interacting with you, you can create a strong foundation for your online presence.
I am, by the way, checking today how my followers work with the launch 😂👇
producthunt.com/posts/steerer
@busmark_w_nika I'd say that a lot of support comes not because of the product itself 😅 But there are definitely some people with whom we talked about the specifics of the industry in other discussions, so I think there is definitely a percentage of supporters who are actually here to talk soccer.
I'd say that overall, my product is pretty specific for Product Hunt because it doesn't cater to the general audience here, who are mostly different kinds of entrepreneurs, developers, and marketers, mostly interested in SaaS. But it's still an interesting experience to launch here and see the results! We definitely have other channels of acquiring users that we are working on, but PH is an interesting one to try too 😄
😂😂😂So true Nika! I definitely see a lot of artificially bloated follower counts that are not actively engaging with anything that person is posting.
Followers are still crucial to give you the early signals (likes/comments/votes) that will kick off virality, I reckon
@busmark_w_nika there was a time when people with a huge following were considered the most influential on the digital landscape, even brands used to hire bloggers who displayed a significant no of followers on their profiles irrespective of the engagement that is why buying fake followers was a thing then.
But I guess the trend has changed now, people now know the difference between real engagement and mere numbers!
Absolutely, engagement reflects a genuine interest and interaction from your audience, which is far more valuable than just the number of followers. It's the quality of connections, not the quantity, that truly drives meaningful results in business marketing.
Followers count used to ensure that your content can reach atleast to the audience who are interested in your content. But, as I agree with, nowadays, social media companies are trying to push new and high engagement content to the user even against to their following content.
In the Music space, we are seeing this shift unfold in the form of “superfans”, where artists (and new products) are refocusing their efforts on doubling down quicker on more highly engaged (fewer) fans with deeper connections (and deeper pockets) rather than increasing follower count (top of funnel). It am interested in how products will adapt to these new strategies in the near future.
@busmark_w_nika
Yes, it may look like pricer tickets to exclusive shows or experiences like studio sessions for example, but these do not scale well. A product example is Vault Music, which allows musicians to create a “vault” of exclusive unreleased or content for fans to access through a subscription. Again these would most likely be successful for musicians with a healthy, highly engaged and invested fan base which would be a subset of the larger follower base who may not be as invested yet or have since grown apart from the musician.
With music streaming revenue models paying pennies on pennies on the dollar, musicians are looking to more D2C opportunities that can provide greater value to actively engaged super fans who are excited to support while increasing and diversifying the musician earning potential. More juice for the squeeze vs. boiling the ocean is the goal, but the strategy is key!
Absolutely spot on! In today's digital landscape, it's not just about the numbers – it's about capturing and retaining attention. Engagement is the name of the game, and meaningful interactions are what truly matter. So, let's shift the focus from merely earning followers to earning attention through captivating content and genuine connections. Speaking of attention-grabbing content, why not explore our website
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