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Libor Uhlík

For bigger marketing campaigns, how do you make sure creative is right and will be working?

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Basically to make sure that creative materials (spots, videos, banner, etc.) is right and media money will not be spent worthless.

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Adith Mathialagan
Test the waters with a short term goal and a minimal budget. Try A/B Testing your creative materials. Iterate, refine and repeat.
Libor Uhlík
@adith_168 Adith the same question, please - how big budgets to test it to make sure results are reliable?
Tedel
You make small test campaigns before that.
Libor Uhlík
@simplytedel - thinking about that too. What do you think is the appropriate size of the budget to make sure you test it properly and can reply on results - as I can really decide that I go with this creative variant?
Libor Uhlík
Also, thinking about how to do it for TV or billboard campaigns?