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Founders, how do you do Product Research?
We discussed this topic on our podcast episode and came with these insights:
Research is not a one-off event. Think of it as continuous discovery.
Research starts at your desk, don't overcomplicate it with fluff like User Diaries and Focus Groups. Remember, getting out and talking to people is crucial at some point.
Research de-risks four major risks: value, usability, feasibility, and viability. The first two (value and usability) are external risks (user-centric) and require stepping out at some point.
Research isn't always sequential or structured. Do what works best for you.
Applied research wins - means knowing when to stop. (Focus on gathering enough data to inform product design and development)
Use visualization techniques/tools. No one wants to read lengthy documents! Key highlights: industry snapshot, technology trends, key players, factors with the most investment (table stakes, must-haves), opportunities (problems with existing solutions), user profiles, and behavioral insights.
Design Sprints: The juiciest way to do everything above.
Are we missing anything?
Here's the full episode:
https://youtu.be/ACyfDCTIaS8
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@erictli very true. However I do believe that sometimes customers don’t know enough about the problems so can’t rely on everything they say but of course, there will be patterns.
@neelptl2602 totally agree, I think you can't rely fully on research. Ultimately, it's an input into your own intuitive decisions.
@erictli Totally agree! I do 1:1 interviews twice a month as part of my routine. It's amazing how much I learn about our users' or potential users' pain points. Every conversation reveals something unique about their experiences. That conversations are gold for understanding what our customers really need.
Great episode! I appreciate the breakdown of de-risking major risks.
It’s easy to get caught up in just usability and forget about feasibility and viability.
@sarahclarck_ Thanks for listening through it. I hope it was worth the time. We want to share what works today through NOT the people who have done it in the past but those who are doing it right now :) Would love to bring more juice in all our episodes.
Founders approach product research through a combination of methods to understand market needs, customer preferences, and competitive landscapes. They often start with market analysis, examining industry trends, target demographics, and competitor sheets set groups with potential users provide direct feedback on pain points and desired features. Founders also utilize tools like Google Trends, social media analytics, and keyword research to gauge interest and demand. Prototyping and MVP (Minimum Viable Product) testing allow for iterative improvements based on real user interactions. Finally, continuous monitoring of customer reviews, feedback forums, and industry publications helps founders stay updated and refine their products.
I start by surveying potential users to gather insights about their needs and pain points.
Great insights on product research! Continuous discovery is key. In my opinion, for a more streamlined process, consider integrating user feedback loops for real-time insights.
Keep iterating! Thank you for bringing the podcast to our attention.
When building anything, I take my own pain points as my starting point.
VMS systems? Biggest issue is half of them still require ActiveX plugins and are incredibly insecure. Solution: Modern stack + focus on security.
After that, I ask a handful of people (5-7) to try it out with ZERO help/advice/explanation. I then take their feedback and adapt.
I start with online surveys to gather initial data, then in depth exploration with one-on-one interviews to understand user pain points better.
For me, competitor analysis is crucial. I like to see what similar products are doing right and where they're falling short to identify opportunities.
I find beta testing with a small group of target users extremely useful. Their feedback helps shape the final product.
Collaborating with industry experts and consultants helps me understand the market landscape and validate my ideas.
I always include a phase of A/B testing different versions of the product to see what resonates most with users.
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