Global or Local? What market do you target?

My app is targeted globally, but I am not dreaming of having large company with lots of employees. I would prefer to stay small and focus on my customers.

Global first, then localizing where it's needed :)

Local + local + local = Global :)

Soon we are launching our CRM. It should be global or local?

Global, we don't even promote localy.

I see that everyone wants to be global. We at FirstHR are also launching into the global market, but if we see a strong bias towards one specific country, we will most likely focus on working with it. There is nothing wrong with being a local leader and then taking over the world. What do you think?

Global 🌍 as we solve this with our company: https://inlang.com Always go global otherwise another company will claim the spot in your future markets.

I went to see Sam Altman when he came to Melbourne and this exact question came up. He basically said it's best to always aim to solve a global problem. However it just depends so much on what your goal is. To build a VC-backable company - almost always global; lifestyle business with healthy MRR/ARR - you'd be fine, or arguably better off, targeting local markets.

Yeah, agree with you

globally is always better

My product is targeted globally. I have small pockets of marketing that targets local agencies in my city but I target globally. On-Demand solutions should always target globally.

My app is targeted globally

First of all, on the global market. But so far it has been better to take off on the local market

We are planning to go global. Finding good opportunity.

Soon we are launching our platform Feedspace, a platform to curate text and video feedback, reviews, assignments, and more in one place. It's hassle-free to integrate and onboard, simplifying feedback management. The interactive dashboard aids in insightful feedback analysis. What do you think it should be global or local?

It denpend on what kind of your app is. For examle, the video platform like tiktok had a really successfully internationalization because the main content is produced by content creator who are local, which is the key to thrive this community. Some apps who are both platform and content creator is hard to expand to global. They need to find some talent who really know what the local ppl need, which is more difficult. Tools App like copilot and notion are successful in the rich country cuz talents are expensive, which means they may have difficulties to expand their business in the third world.

We are making a financial modelling tool and target globally.

My first stable job was a copywriting position at a linguistic services provider. It happended ages ago, but I always remember something a co-worker told me pretty early on, "to go global, go local". Success across local markets = global success. Of course, your main mkt assets (your website, for instance) could try to target a global audience. But local strategies always pay off at a different level.

depends on the product and its inherent value prop. some solutions scream global, others are deeply local. global sounds sexy, but local markets have nuances that can offer significant advantages. local can be a strong initial play. take ride-sharing. it went global but local competitors exist and thrive because they understand the nuances better. if you're just starting, focusing on a smaller, targeted market can provide invaluable insights. iteration speed is key. but here's a thing: even if you're local, think with a global mindset. scalability is a design feature, not a bug. global or local isn't just a market decision, it's a product decision, a team decision. align them all for true success.

We target to Global.