Subscribe
Sign in
Go-to-market for tech startups ↓
Positioning:
1. Product description. What is it?
2. Target segment. ICP (Company info) + Buyer Persona
3. Market category
4. Jobs-to-be-done
5. Key benefits
6. Competitive set (direct + indirect)
7. Differentiation
Messaging:
1. Company Description (Long/short)
2. Unique value proposition
3. Tone of voice
4. Key features - Capabilities/Advantages - Key benefits
5. Old way (without your product) New way (with your product)
Packaging and Pricing,
GTM motion(s),
Channels to test,
Metrics.
My free template in Notion:
https://olenabomko.gumroad.com/l...
10
Replies
Best
Yernar Akim
solid list, thanks for sharing.
1 tool to help with standing out in the noise - sharing a sales room with key benefits + proposal + sales materials all in 1 place. Check it out here: https://www.producthunt.com/post... (we're launching today)
Report
Share
