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Great Product vs. Great Marketing: Which Matters More?
Share your choice and reasons below.
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Fraser B
Both in their own right. If you have long term goals then a great product will eventually market itself. If it has a short lifespan or you need to be quick to market then great marketing.
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Both, but I'd rather have a good product with bad marketing than the opposite.
@baron_swartz it doesn't matter that everyone knows about your product if no one will use it.
If I have a good product, not only will people use it but also share :) free marketing
Great marketing matters more because it can effectively communicate the value of a product, influencing customer perception and adoption.
@hakz Thanks for your input. Great marketing does play a key role in influencing customer perception and adoption. However, while marketing can attract customers initially, a great product is crucial for long-term success. If the product doesn't meet expectations, even the best marketing won't keep customers coming back. Both are important, but a great product ultimately sustains growth.
In today's highly competitive market, having a great product is definitely important, but without effective marketing, how will potential customers know about it? It's like having a masterpiece painting hidden away in a basement - it may be amazing, but if no one sees it, what's the point? So, I believe that a great marketing strategy can make all the difference in the success of a product. It's all about creating awareness, building interest, and ultimately driving sales. Marketing is the vehicle that can take your great product to new heights.
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Great marketing makes a product known, but a great product ensures it stays loved.
They complement each other, you need great marketing to get people at your door, but if your product is bad no one will use it again.
Both great products and great marketing are crucial for success; they complement each other. A great product ensures customer satisfaction and retention, while great marketing attracts and engages potential customers. Without effective marketing, even the best product may go unnoticed; without a great product, marketing efforts can lead to short-lived success. The true power lies in the synergy between the two.