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Has Anyone Tried Reddit Ads? Do They Really Attract New Customers?
I’ve always known that Reddit has a massive user base, but I also realize that many subreddits have strict rules against promotional posts. I’m considering using Reddit Ads to bypass this, but I’m curious—do they really drive new customer acquisition effectively? For those who have tried it, how does it compare to other ad platforms like Google or Facebook? Would love to hear about your experiences and any tips you might have!
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Ryan Chen
I’ve found that Reddit Ads can be effective, but it really depends on your target audience and how well you align your ads with the interests of specific subreddits. Compared to platforms like Facebook or Google, Reddit requires a more tailored approach to avoid coming across as too promotional. It’s also helpful to use ad copy that feels conversational and resonates with the community vibe. If you’re targeting niche groups, Reddit can definitely be a great option to consider!
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I tried it years ago and it had really no results whatsoever, but I would be interested to see if that's changed.
We also considered trying our Reddit Ads but after a few PPC experts told me that companies are leaving Reddit (similar story to X), we decided not to try. And you're right that it's super difficult to promote your product there organically, even on threads that encourage you to share you product 😬
Reddit ads can work well for the right product and audience. The key is to really understand your target customers and create ads that resonate with them on the specific subreddits they frequent. Highly targeted ads with compelling copy and visuals tend to perform best. It's also crucial to have a good landing page experience to convert that Reddit traffic. If you haven't tried Reddit ads in a while, it's worth experimenting again, starting small and iterating based on what works. I've seen some businesses have great success with the platform recently.