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He had a 15,000+ user base:
A few months back I was writing and setting up email flows for a client
He had a huge email list - 15,000+ users
But they had no email flow in place. Nil
So they were unable to convert free trial users to paying customers
I solved this problem...and the other one too:
There was no communication between the brand and the users
So it was difficult to build a brand and its messaging
I solved it:
In the first welcome email, I asked the user to reply with a simple word
We got tons of replies from users introducing themselves
But the best part:
This started a conversation between the user and the brand
Then the customer success manager would talk with the user
And build a good relationship with each user that replied
The bottom line:
Emails are great for initiating conversations and building relationships with users
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Ilya Selyankin
Looks like you transformed their email strategy from "radio silence" to "email alliance"! From silent treatment to a chatty rendezvous, you turned those emails into matchmakers of brand and user love stories. 😄💌
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@donfred haha you can say that's what I did!
Emails are low-hanging fruits - you can send a few emails every month and build a relationship with your users. Provide them with valuable and actionable insights, give them a sneak peek into your life and business and basically connect with them like a real human!
Nothing can beat a real human to human connection, don't you agree?