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How are you spreading awareness about your product?
What strategies and tactics you're using to reach your target audience and inform them about your product?
What has worked well for you?
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mjkabir
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@vincentropy @vertikanigam I thought of the same. That he may be referring to a quite outdated strategy.
@vertikanigam @pat_miolan @rupal_saini Haha, @shownotes came in like a turtle and then vanished like a cheetah 🐆🐆🐆. Left us all hanging 🤣
@vertikanigam @rupal_saini @shownotes @vincentropy I hope one he comes back to debunk this mystery of the turtle.
@shownotes I am adding a random comment to increase other's curiosity. While I am at it lemme spread awareness about my latest launch. Launching soon a super cool youtube AI. Lets connect and support each other!
I've recently found that very niche newsletters get some highly engaged users. Most newsletters offer sponsorship options (even if they don't publicly say so). This seems to be working better for me now that social is getting harder.
@vertikanigam I would research which newsletters are relevant for your niche. I don't have a lot of data to support the theory but I think the narrower ones offer better value. I sometimes use passionfroot.me to search for newsletters/creators.
@rupal_saini For me, I absolutely think newsletters are a better budget investment than social media ads. I'm sure it depends a lot on the keywords/interests you're targeting.
We've found success leveraging influencer marketing to authentically showcase our product and reach our target audience. Collaborating with micro-influencers who align with our brand values has driven high engagement and conversions.
In today's fast-paced world, brand awareness is essential for the success of any product. We're dedicated to creating a vibrant community of like-minded individuals by connecting with them through their favorite channels and leveraging cutting-edge technologies.
Our approach is all about authenticity. People are tired of seeing overly polished, fake content that feels out of touch. That's why we focus on delivering genuine, relatable content that resonates on a human level.
Cold emailing and networking on LinkedIn helped me. I managed to clear the karma of the product. There were -15k users, there were +5k users in 1.5 years and the product reached self-sufficiency.
We have been engaging with communities on Product Hunt and LinkedIn, leveraging social media for targeted campaigns and creating valuable content that resonates with our audience. This approach has worked best for us.
Commenting on fantastic posts like this! Releasing a learning game June 28th. Hope you join us!
@rupal_saini You are the coolest! If you have availability to test the game before then, reach out! verdeloom@gmail.com (monitored by myself)
We're gonna try a few initiatives soon for Touring
- recruited a few travel influencers to push some content about our app
- we're making fliers and we'll go to some of the most popular places in Milan and other major cities, to try and give tourists a few coupons for a time-limited usage of the app
- we're going to post and share in our personal networks
- we implemented a referral program in the app that gives you some free pass whenever you invite some friends, hoping in some self growth
LinkedIn and SEO drives most of our new customers, currently experimenting with ProductHunt!
Post daily on Instagram and X, and actively participate in community discussions to help achieve organic reach to the audience.
In my opinion engaging with the community helps the most. Giving advices, offer feedback and sharing experiences helps other people in community and also your own product development!
One way I've found effective is through social media. Platforms like Instagram and Facebook are great for sharing updates and connecting with your audience. Another approach is content marketing - creating blogs or videos that resonate with your target market. I've also had success with influencer partnerships, where someone with a following promotes your product to their audience.
posting engaging content on instagram and facebook with boosted ads. working well so far as this is where my target user persona resides
@rupal_saini videos work best, especially those where I appear in person. simple, personal, actionable videos (90 secs long max). I focus the boost to a very specific region and try my best to optimize the target persona for best results
@rupal_saini well i think now you know where the core target persona is more active on insta rather than fb. its a trial and error process that if done correctly, can easily lead you to where you should focus your attention.
For us, LinkedIn ads and referrals have been the most effective.
We are now exploring Product Hunt. We have our launch on the 13th of June and eagerly waiting to see how that works out for us.
I am trying linkedin and PH for now. lets see how this goes. Launching 13 June if everything goes well. Lets connect and support each other
Engaging primarily through LinkedIn and various online communities by creating valuable, product-related content. Additionally, I'm exploring potential partnerships and collaborations, although I'm still in the process of identifying the right partners.