Subscribe
Sign in
How brand positioning works on social media
Positioning is everywhere. Brands and, corporates are doing a lot of strategic work behind the room just so that you have in a corner of your minds.
The same principles work on social media. It's even crazy with platforms favoring volume. Amidst all this chaos, it's quite crucial to forget the position.
At the end of the day, it comes down to this.
📌 Why should people follow you and not the other guy?
📌 Why should they engage?
📌 Why should they work with you?
Your positioning helps them answer these silent questions before they even interact with you.
❌ Contents.
✅ Contents that reinforce your message.
❌ Generalised offers.
✅ Well packaged specific offers.
❌ Trendy Reels.
✅ Reel that educates and entertains.
❌ Spam DMs.
✅ Humanised 1 on 1 DM.
❌ Bland bio.
✅ Your brand value proposition.
6
Replies
Best
let's delve into it! Brand positioning on social media operates by communicating your brand's unique value proposition consistently across platforms, engaging with your audience authentically, creating shareable content, and leveraging insights from analytics to refine your strategies and align them with the evolving preferences and behaviors of your audience.
Agreed! Ultimately comes down to having something meaningful to say and having a unique POV that only your brand holds is going to make you stand out
Well framed ....those minute things we tend to forget .in this pressure of market.
FirstHR