Subscribe
Sign in
How did you get your first 10 customers to your product?
Especially if your friends and immediate network is not your target segment
32
Replies
Best
@jakub_piskor sounds like the best choice to begin with. What's the open rate for this DMs (if you have any experience in this)
@clement862 I'm currently doing it, unfortunately I don't have open rate stats yet.
@jakub_piskor @clement862 If one can afford it ($$) Linkedin InMail messages are the best
@palam_s any specific content strategy that you think helped the most? I am focussing on building the supply side of https://geeksandexperts.com/
@sneha_saigal works when you know your target segment clearly & their interests. Helps if you can focus on 1-2 of their interests, than many.
@stefaniya_sparysheva That really depends on the product. Right now it's content partnerships, webinars & twitter spaces.
Back in 2010 I was at a GoPro competitor and we had a partnership with Red Bull. Content partnerships was big there too but also a lot of product placement. eg. Red Bull athletes wearing our cameras etc.
@abdulrashid_lamptey @lirian I was worried about the same and especially when they don't fit the target segment
@lirian @clement862 no it all depends on the product, either a friend or family know someone you wanted to use your product to introduce you to or they share your product among their networks and that is how we got our first customers not necessarily they using the product. Hope you get me?
We offered a free concierge / white glove service at the end of our user interviews for these potential customers to try the product. It helped because they had just gained an intro to the product so the initial credibility hurdle was somewhat taken care of by the time they tried it.
Our product Omnisearch, is a search solution that can find information inside audio, video, images, documents, and text. We had a fairly unorthodox way of getting our first customer - we launched an app on the Thinkific platform (https://www.thinkific.com/), which is kind of like Shopify for course creators.
I definitely recommend considering launching on a platform. Shopify, WordPress or anything of that sort can really be worthwhile in your earlier days. The caveat is that you need to invest development and integration time up front, and it's not easy to reach end users directly.
from discord
we built a community there for our app, and provided a lot of services & useful content to keep users sticking around. think we had close to 10 subscribers the first month we rolled out membership plans.
our discord now has 19,000 users a year later.
@richw that's amazing. How did you get the first few to join the discord server?
@clement862 we uses various methods, a lot of new users came fromdisboard.org or top.gg which are websites that you can list your server or discord bot on- which has great google search results if you use a good description.
posting good content in other servers to strike up chats with like-minded users is good too, but a lot of work for such little growth.
in the beginning and for a short time, we promoted the server by sending DM's in related servers- but this isn't a good practice, very spam-like. but our top competitors continue to do it daily, and I can't lie and say the results aren't great.
Hey! I would say partnership, definitely! One more important things is the dialog with the community from the very first step. Ask and listen, so there will always be a great product for customers to use!
This is the flow that has got 10 customers for us
Build in Public tweets & Fb posts --> Redirected them to the waitlist landing page --> Once the product is built, sent mails to the waitlisters --> Made 10 sales
- Medium - I just documented my process of building a product
- Quora - I answered problems my product solved
- Reddit - sharing valuable resources
- Google Ads
Userdome