At the very start, friends and family.
Then we politely asked if they would be open to reaching out to their friends.
Bit by bit it grew, until we had shaped the product enough that we were confident enough to send out a few email campaigns.
@john_carmichael We are taking a similar route for testing our MVP but the disadvantage I see here are all the good ideas you hear (and want to include). I think having strong focus and commitment towards your own vision can help maximize this approach
it always required a face to face meeting, whether it was with someone I knew before the sale or not, it always involved a face to face meeting.
The first customer needs to trust you to do business with you
I reached out to friends and family who needed my product, offered a discount, and asked for referrals. Utilizing social media to share my business and engage with potential customers also helped.
In my case, it was a B2B product, so friend and family support was not that useful. The first $5k came from LTDs from AppSumo. Actually the first customer came within 3 days after launching. After crossing 100+ customers, now we are focusing on mail campaigns for niche specific outreach.
To acquire your first customers, consider leveraging your network, reaching out to friends and family, and utilizing social media platforms to promote your offering and engage with potential customers.
By being active on social media and regularly sharing helpful and engaging content that showcases our product or service and its value proposition. This allowed us to connect with potential customers, influencers, and partners who helped to spread the word.
In my case, I started my Notion shop almost a month ago and yesterday I got my first sale. The only reason was that I was also focusing on building an audience on Twitter while working on my templates. After someone time, people saw my content and liked it to buy it for money :)
Liffery