You can never just "learn marketing". You need to live it.
Execute > Analyze > Adjust > Repeat.
If you gonna just "learn" by reading, following others and watch wannabe tiktok market experts - you will be mediocre marketeer your whole life.
All you need is to understand the market, its people, your ICP and just experiment using Dynamic Ads from Meta / Google.
I learned marketing through a mix of online courses, real-world experimentation, and by following thought leaders in the industry, Mahsima. Always be testing and learning from your audience—they're your best teachers!
as a community manager :
- online formation (depend on your country but you can also use Udemy)
- reading Books
- studying the competition
- asking pro
and then I found a client to try all I knew !
For me marketing's all about trying new things and seeing what sticks.
The best teacher? Experience, hands down! Don't be afraid to roll up your sleeves and dive into real projects. To expand my knowledge, I also read classic marketing books, such as “Ogilvy on Advertising”, which offer timeless insights. Online courses on Coursera and Udemy are also great resources. Lately, I’ve been enjoying different podcasts that keep me updated and informed.✨
I honed my marketing skills through a blend of online courses, real-world experimentation, and staying current with industry blogs and podcasts. Mahsima, one tip that really made a difference was actively networking with other marketers to exchange fresh ideas and strategies.
I would recommend to start with also with your own personal account and testing stuff like campaigns and building a follower base so you can start and experience the different methodologies
I studied it at university.
Hubspot Academy was also a great resource.
I wrote an article about few tips to learn growth hacking: https://medium.com/@fabian-maume...
Reading books about marketing, business and psychology, then when I worked for global advertising agency I learned everything about ads and production.
After that only real situations and practice — articles on specific topic, conferences, meet-ups, Reforge courses for product marketing knowledge etc. Now I mostly consume fast content and micro-learnings — for example about a specific framework
Nothing beats personal experience.
Learn the basics of what it actually is and the many forms that it takes, then apply/practise until you find your own style then consistently revise your data.
A pit that a lot of people fall into is becoming a knowledge junkie and never applying the teachings.
Knowledge assists, practical application of that knowledge provides the data you need to find your successful rhythm.
Hey @mahsimadastan, here's my take on the learning path after >6 years in the field:
1. Clarify what type of marketing you want to learn. It's such a vast and dynamic field!
a) Ofc, it's fine to go broadly (that's my path) but be prepared for more work and delayed results. I think it's worth it though!
b) No matter what you choose, add copywriting, storytelling, and analysis (tho this one you already have in your skillset).
2. Don't waste time and money on random, basic sources of knowledge — start with CXL. I spent one month doing all the stuff available there and it took my understanding to the next level.
3. Come up with a project (e.g., set up a website, write content,... ). There's nothing better than learning by doing.
4. Take EVERY opportunity to polish your copywriting skills. There was a time I used to spend an hour crafting a message to my family, trying to share basic experiences in an engaging way. It took me from -1 to a decent-ish level.
5. Schedule calls on Growth Mentor talking with professionals.
6. When you're ready, take Reforge — Growth Series, Growth Marketing, Marketing Strategy.
7. Bonus: Always do research. Always.
Look and intuit!
My biggest tip is look at google search results and it will make sense.
A clear market proposition is what you see.
Google "ai" and you will see OpenAI as #2. It's because they delivered value to us, the prospective buyers/users.
Make sure your storefront (aka website) clearly states what you are marketing in language your target audience will understand.
I was thrown into B2B marketing through my first job in tech - learning by doing. B2C I learned when I opened a dance studio ... it's a completely different world!