Highlight the unique value prop & differentiators to justify pricing. Compare feature set & benefits vs. competitors. Offer good-better-best tiers to capture more of the market & expand your customer base. The highest tier should provide the max value.
Totally! Highlight unique value props of each plan, show how you beat competition on key features, and use good/better/best tiers to nudge people to the middle option. Charm pricing like $99 instead of $100 helps too. The key is making your product feel premium at every price point.