Well, creativity is always seen as breaking or thinking outside the box. But the problem is, you cannot think of things that you never saw. You always imagine things that you at least have an idea of, for example, you never saw a flying horse but you saw a bird and horse and you've combined them.
So for me, it is solving problems in unique ways
The most amazing creator I know, Leonid Feygin, who works in branding, once told us that creativity is an ability to create new links between known objects. It's a really universal definition, I think.
In the world of marketing, creativity is all about captivating attention with fresh ideas. But it's not just being wacky! It's finding the unique angle that resonates with your audience and tells your story in a new light.
I think it's about solving problems, but there are 3 types of creativity.
For example if your problem is "how do I go from point A to point B?", you use one of the 3 types of creativity:
1. Interpolation: You take an average of the data (e.g. "An average horse")
2. Extrapolation: You extend the boundaries of the data (e.g. "A fast horse")
3. Invention: Something new, but informed by the data (e.g. "A car - Which used to be called horseless carriage")
All 3 solutions solve the problem, but they're creative in different ways.
The same applies to any problem (e.g. interpolation phone = Nokia, extrapolation phone = Blackberry, invention phone = iPhone).
I don't believe creativity means something totally unique created in a vacuum. It's all about taking existing data to solve a problem, and there are 3 different things you can do with that data.
Creativity in my field involves finding unique solutions to problems, such as when clients ask, "где в израиле срочно найти деньги ." It's about innovative approaches that go beyond the norm, ensuring results in high-pressure situations.
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