By NOT being an AI product in this market :P
Btw, @vladimir_zivkovic , we are launching our Open Beta soon!
You can find more at our website (and hopefully sign up for the beta) -> (https://www.lettre.app/)
I was trying to differentiate by adding some different features and found out it was not the answer. (Sometimes maybe) Very difficult to achieve this by keeping the product simple and intuitive.
We differentiate by going out of our way to the most extreme for User Experience. Do you think this is a good strategy? @vladimir_zivkovic
Btw we're launching soon, would love to hear your thoughts on our product: https://click.myways.ai/resumera...
@iren_ivashchinenko That's a great way to do it, a friend of mine did exactly the same with his product and now they are close to a billion dollar company, they even launched on PH by saying hey we are cheaper alternative to the existing software.
Don't be afraid to highlight your strengths and what makes your product or service the best choice for your target audience. Be confident in your product and your ability to succeed in the market.
All products are basically the same IMO, so the only way to make yours stand out is customer service. I see many tech founders ignoring this part, huge loss in revenue
It seems to me that the basis of the product should be its own unique vision of the product. Copying other people's products or trying to specifically stand out from others is doomed to failure if your product does not have its own unique concept at the core.
Thinking too much about competitors is not the best idea probably. If you think market needs your solution, then optimize it to the core and present it to the market. Researching competitor's is important, but making every move with consideration of them is not.
In India, it is well said "Grahak Bhagwan hai" ie. the customer is god. We prioritise user Experience over anything. If it needs hand-holding for some of the clients, we do that.
Do tell me if you can experience this customer-first approach in our product: https://click.myways.ai/resumera...
By building a strong bank grade security foundation around SaaS service while others focus on more fancy features.
The reason is simple. While building Marvin XR (www.marvinx.com), our focus was on two things - 1. Enterprise customers 2. GDPR law in EU.
While our competitors focused on more AR features, we focused on security so that even enterprises can adopt them without worrying. Security clearance is one of the biggest challenges for enterprises while purchasing/adopting a new solution.
NotesNudge stands apart by embracing simplicity.
we're not just another productivity tool, but a gentle nudge, fostering consistent and meaningful connections.
in a world buzzing with complexity, our focus is to declutter and simplify.
our value lies not in complex features, but in a seamless, friendly interface. we're a soft whisper in a world of noise.
It's ok to have competitors that are similar. It's a big world out there and any big market will have a few players.
That said, I try to have at least a few unique features. Even if those features do not provide the bulk of the value, it can help in customer conversations.
Our app puts an emphasis on client communication, with chat put on the forefront of the app, while our competitors tend to focus more on documents and work orders, where communication is handled as comments or tickets to orders.
Also, what our clients are mentioning is that Zendo (https://getzendo.io/) has the best UI & UX in its category.
@vladimir_zivkovic This is what ClickUp said in one of the interviews, that they decided to build their product as they were tired of UX of competitors. But I think there's more to their success. From what I say, they offer much more in the free plan than anybody else on the market :)
By uniquely integrating advanced AI technology for customization, providing unrivaled customer service, and consistently innovating with new features based on user feedback, we differentiate our product from competitors to ensure an unparalleled user experience that’s both efficient and enjoyable.
We look at problems leads and customers are facing with existing solutions and think about how we can solve that, essentially finding a gap in the market. Delivering high-stakes exams to University Students in South Africa, we had to deal with load-shedding and experienced tonnes of problems with existing proctoring solutions. We realised that there was a space for a new, low-internet requirement proctoring solution. A big part of our ethos is also listening to what our customers want from our platform and doing our best to implement those features (within reason).
Lettre.app