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How do you generate leads?
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@akanksha_hunts If an AI content marketer provides 70/100 content at 1/10 the cost, would you use it?🌝
@akanksha_hunts @aboutcross No. Purely AI content is junk right now. Your content should be written by a human and optimized for Google using AI SEO tools.
@george_kalandadze Google ads are great, but for most people, they should test the response to their product on organic otherwise, Google Ads can wear off on its effectiveness because of decreased interest.
I have not yet delved into paid marketing, so from me, it's only free things :D.
But I am super active on socials, particularly Twitter and Product Hunt. For now, it's working quite well for us, but I'm trying to delve more into Reddit.
Also, I will be experimenting with LinkedIn cold outreach.
On my list is SEO, but seeing results for SEO takes time, so I keep pushing it back :D
@sandradjajic did you have ChatGPT make your response? No one uses the word delved in normal language. haha
I'm here if you need the SEO help to talk it off your plate.
Great question! Generating leads is a crucial aspect of any business. There are several strategies you can use to generate leads, depending on your target audience and industry. Here are a few ideas to consider:
1. Content Marketing: Creating valuable and relevant content, such as blog posts, videos, or e-books, can attract potential leads. By providing helpful information, you can establish yourself as an expert in your field and capture the attention of potential customers.
2. Social Media Marketing: Utilize social media platforms like Facebook, Instagram, and LinkedIn to reach a wider audience and engage with potential leads. Share compelling content, run targeted ads, and participate in industry-specific groups to connect with potential customers.
3. Email Marketing: Building an email list allows you to nurture relationships with potential leads. Offer valuable content, exclusive offers, or discounts in exchange for their email addresses. Use email marketing tools like Mailchimp or ConvertKit to automate your campaigns and track results.
4. Referrals: Encourage your existing customers to refer their friends and colleagues to your business. Implement a referral program that rewards both parties for successful referrals. Word-of-mouth marketing can be highly effective in generating quality leads.
5. SEO & SEM: Optimize your website and content for search engines (SEO) to increase organic traffic. Additionally, consider running search engine marketing (SEM) campaigns using platforms like Google Ads to target specific keywords and drive relevant traffic to your site.
I hope these suggestions help! If you have any specific questions or need more detailed advice, feel free to ask.
@shivangiawasthi If an AI content marketer provides 70/100 content at 1/10 the cost, would you use it?
@aboutcross I would love to explore it. But using it for the long run, I would also be checking other factors. 🌚
@shivangiawasthi thanks！If you didn't start content marketing from day one, I would like to know why, it takes too much time, cost, or whatever, I look forward to hearing from you!
Cold Outreach via email, calls, LinkedIn etc. without spending money on ads
I think if you are just starting out, one of the best ways to get leads is via email and LinkedIn with direct message. I can suggest finding early adopters in your area that got funds recently.
It depends on your industry and audience. 😀 We use social networks, SEO, and Google ads.
Scraped LinkedIn for a while, but then switched to cold emails. Used tools like Hunter.io and Snov.io to get contact info.
Email, content, paid ads in Google, social webs, lead magnets (for ex., we send an informational guide to those who leaves their email)
Launching soon!
@evgeniia5682 What do you currently use to create your lead magnets?
Our product @ rbarrel.com allows businesses to generate leads by using real-word foot traffic! We have the ability the geo-target locations and group the people visiting them to create digital audiences that you can activate on majors DSPs and Social Platforms like Meta and TikTok.
One of our clients wanted to geo-target golf courses across the United States; layering our audiences with their own data, there was only a 1% overlap. We provided our client with another avenue to generate leads. By crafting a distinct audience with minimal overlap, our platform allowed them to run targeted campaigns.
Through our product's unique targeting capabilities, we empower advertisers to identify untapped audiences!
Many ways to do it:
- Content strategy
- Social networking
- SEO
- Events (online or face-to-face)
- Emailing ...
The most important thing is to be present where your prospects are most likely to appreciate your help through your product/service.
I get them from Apollo.io and then I process them through Salesforge
Essentially cold email
aiforme.wiki