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How do you generate new leads?
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Priyanka Gupta
Here it is important that whatever channels we use - direct people to our website.
And the webpage should be ready to make a sticky impression on the visitors!
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Follow up question. Does anyone here find themselves dependent on a tech person to add new pages/ updates to their website?
For me now is the best is Google ads and Instagram Ads (via promote button)
@victoriia_shymanska What the conversion from google ads? Customer Acquisition Costs etc?
@kaushik_mukherjee1 for lead generation at least we expect 5% of CVR and for E-commerce at least 2%. If its lower we recommend to change design or offers
Facebook is one of the sources to generate the leads. We are building something around transferring those leads from Facebook :)
@patrick_sao_e14
No, but we're currently developing a lead transfer solution for those who utilize Facebook Ads for lead generation
it depends on your business type whether it is B2B or B2C. From my side, we have a B2B model and we need to reach out to certain people in each potential customer for our PnPAI product, so I tried several solutions to help me and my team get contacts in these organizations, until we found
https://www.apollo.io/ and we fell in love with it :D . You can choose the sector, career level and region and then get many contact details that you can reach out to or even send emails via the platform directly.
There is also https://salesql.com/ that can help you get contact details for people whenever you open their linkedin profile, which can help as well reaching out to the right people.
It's great to see diverse lead generation strategies in action! Leveraging platforms like Facebook and Google Ads can indeed be effective, especially when combined with a compelling and sticky website experience. For B2B, tools like Apollo.io and SalesQL offer targeted approaches. Have you explored integrating AI-driven analytics for more personalized outreach? AI can help refine targeting strategies and enhance the relevance of content, potentially increasing conversion rates.
I focus on understanding my target audience, utilizing social media like linkedin, X, creating valuable content, and networking.
Generating new leads can be a challenge, but there are several strategies you can try. Have you considered leveraging social media platforms like LinkedIn or Facebook to connect with potential customers? Another effective approach is creating valuable content through blog posts or webinars to attract leads from organic search traffic.
Additionally, utilizing lead generation tools like landing pages and email marketing can help capture and nurture leads.
What strategies have you found most successful in generating new leads?