I try to stay calm and see negative feedback as a chance to improve. I listen carefully to understand the issue, then respond respectfully—sometimes even just saying “Thanks for the feedback, we’ll look into it” helps a lot. If it’s a real problem, I make sure to fix it. It’s not always easy, but handling it well can build trust and even win people over.
Negative feedback is invaluable in the early stages of a product because it is honest and often comes from people unafraid to highlight flaws. It is crucial to deeply understand the root cause of their dissatisfaction and work to address it. Feedback means that someone cares about the product (otherwise they would not bother taking the time to write anything) but is experiencing a genuine issue that prevents them from solving their pain point. By resolving their problem, there is a strong chance they will appreciate it and update their review or leave a positive one, reflecting their improved experience.
I would segment the users feedback and try to identify what causes the dissatisfaction. And will address that issue in the next iteration. This is the continuous process negative reviews are the part of the game and helps you improve your product.
We just wrapped up beta testing, and I found the negative feedback to be the most useful. It was honest, and every change allowed us to get closer to a product that users actually want to use. They wouldn't be giving it unless they thought the product had the potential to be valuable for them!