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Rohan Mukherjee

How do you increase the engagement/following of your product's social media?

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Other than generic advice like "be consistent", what are some useful tips that can help in scaling the audience of your social media pages?

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Ogaga John
Utilize paid advertising Cross-promote across different platforms Engage with your audience regularly
Rohan Mukherjee
@ogaga_john Regarding cross promotions - doesn't each platform have a different kind of content that works specifically? For instance, the audience on X (formerly Twitter) usually responds text content, whereas Instagram users respond to images/reels. Would you recommend creating separate content pipelines for separate social media platforms?
Ogaga John
@roerohan To really get the best result, you have to speak to each platform audience the way they like to be spoken to
Ade
Be always in the "circle" so that people will aware your product and getting nosy about it
Ade
@roerohan Just always make ads or do "marketing" regularly like everyday, emphasize about the benefits of your product, so that people will aware of your product.. Imagine about the marketing funnel, from "aware", some of them will " engage", and then "convert" to the community or to your product
rebecca kim
Showcase your content properly. Use a variety of formats (e.g., images, videos, articles).
Rohan Mukherjee
@rebecca_kim1 Do you cross post the same content across different platforms, or do you tailor content specifically for each platform? As far as I can tell, X (formerly Twitter) relies heavily on text based content and articles, and Instagram relies on more visually appealing and catchy content.
M Anees
Use relevent hashtags. Hashtags will help you to reach wider audience
Simon🍋
Launching soon!
Consistency's useless if no one cares. Spice it up - ask questions, post hot takes, make sharing your content a no-brainer. Get people talking!
Rohan Mukherjee
@simonas_kauzonas That's the kind of discussion I was hoping to have. How do I make sure the questions I ask, or the spicy content I make reaches the people I'm making it for? I've tried to post interactive content (specifically on X) in the past, but the posts don't reach a respectable audience, and therefore have no engagement. Is there a way to fix that? (I think buying the premium subscription would be a way?)
Juliia
comment, engage with audience, reply to them share their posts etc
Rohan Mukherjee
@juliia_m what if there aren't many relevant posts that I could share?
Scar Qin
To increase engagement and following on social media for my product, I focus on: – Sharing valuable and relevant content tailored to my audience's interests – Engaging with followers through polls, Q&As, and comments – Collaborating with influencers in my niche to reach new audiences – Running contests or giveaways to encourage sharing and participation – Utilizing hashtags strategically to improve discoverability These strategies have helped me build a more engaged community.
Vivienne Michaels
First of all know your audience, their interests
Rohan Mukherjee
@vivienne_michaels Let's say I'm building a social media platform for a brand. Do I talk about topics that aren't related to the brand - but are still related to the target audience - using the brand's social media?