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How Do You Maintain Motivation and Resilience When Facing Market Research Challenges?
Market research can feel like wandering through a dense forest. Some days, the path is clear, and everything clicks. Other days, you’re lost, surrounded by trees with no clue which way to go.
I’ve been there, staring at data that doesn’t add up, feeling stuck.
What keeps me going? Breaking down the process, staying curious, and using the right tools. When I’m really lost, I lean on the community for support. And above all, I remind myself that good insights take time, patience is key.
How do you stay motivated when the research gets tough? Let’s share our experiences!
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Umi Ni'matuzamroh
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That's a great question, Hamza!
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I believe curiosity is crucial. As Brian Chesky said, "When you can't follow your passion, follow your curiosity."
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It's also important to approach everything with a hypothesis-driven mindset. You create an action plan, set a deadline (like the end of Q3), and understand that if things don't work out, you'll gain valuable insights and can move on to the next plan. One more hypothesis validated, bringing you closer to the right strategy
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And last but not least—collaborate. Feeling stuck isn’t so bad when you know someone’s got your back
And here's the scientific proof:
“Researchers at the University of Virginia wanted to find out whether friendship influences how we approach the challenges of daily life. Each student was given a backpack filled with weights equal to about 20 percent of their body weight. The researchers asked student to estimate how steep the climb would be. Students standing alone perceived the hill slant as steeper and thought it would be harder to climb while carrying the weighted pack. But students who were standing next to a friend thought the hill looked easier to climb and gave lower estimates of its steepness. Interestingly, the longer the two friends had known each other, the less steep the hill appeared.”
I have been doing market research for 15+ years. I never really felt the challenges in doing market research, I think it is more fun than playing video games. I am driven by learning new things and market research if full of new learnings.
I happened to create a AI market research company- TheySaid. You can get AI to generate questions, and engage with your audience real time. it is a great way to do market research at scale.
I am curious to hear what other tools do you use for market research.-- I also do some qualitative ones with UserTesting.com
@hamza_afzal_butt social listening is cool, but I think for us startups it's hard. we don't have much social presence. I like doing qualitative insights via usertesting. Now using my own AI survey to get both the quantitative results and qualitative depths.
Relying on a community or team for support and feedback. I always think engaging in discussions with others leads to fresh perspectives and innovative solutions to challenges. The collaborative exchange of ideas can break through mental blocks and provide new directions for research :)
I’ve found that leaning on a community can really lift my spirits. Sharing struggles and hearing others' experiences can be a great way to find new strategies and stay motivated.
I totally relate to those moments of feeling stuck. For me, taking a break and returning with fresh eyes often helps to see patterns I missed before.
Maintaining motivation and resilience in the face of market research challenges is definitely tough! A few things that help me: 1) Focusing on the insights and learnings, even from 'failed' projects. It's all data that brings us closer to the right strategy. 2) Collaborating closely with the team - challenges are easier to overcome when we tackle them together. 3) Reminding myself of the bigger 'why' behind the work. Connecting it to the mission keeps me going even when it gets hard. And 4) Taking care of myself outside of work too - sleep, exercise, time with loved ones. What works for you all? Would love to hear other tips!
Sometimes, market research can be boring. But then I remember that I’m not just playing with numbers. I’m helping decide what’s coming next. It’s like being a detective, solving puzzles, and making a difference. That’s what keeps me going, even when it’s tough.🏃🏻♂️
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