So, I receive tons of emails everyday and some of them I send immediately to spam. Why? Because they look unprofessional - when it for example begins with "Dear Sir" or contains a list of links, etc.
I also pay attention to who sends the email - if it is a corporate email, or whether they have email signature where I can check their role, social media accounts, website link, logo.
That is why, when I send emails I want make sure they look professional.
For me, a branded email signature is a must.
And what is important for you in the emails and how do you make your emails look professional?
Guul