How do you measure success when experimenting with new content formats?

I generally avoid relying on analytics dashboards only. When I start receiving queries and phone calls from my leads, I figure our what worked where!

@austinarmstrong I watched this video from Reforge founder explaining his growth machine and measuring experiments - Super useful especially the setting hypothesis part. Check it out here -> https://brianbalfour.com/growth-...

Depends where do you place the content. But in most cases I focus on Google Analytics and the organic visitors, that come through that content. i do not focus on views or likes so much.