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How do you quickly communicate a landing page's value?
Do you use tools, or do you use your own experience to determine the value?
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Jimbo
One big button in the middle that says "goodies"
Seriously though, simplicity. You're requirements are for speed of communication? Then remove anything that distracts. Each element on the page requires attention and processing.
So don't waste your user's brain power on anything that isn't core to that page's purpose.
If you want users to sign up, have the bare minimum about what benefits the product brings, and big obvious button to sign up.
Also, test, you might no get it right the first time. A/B testing is your friend when it comes to figuring out how value is communicated.
Measure value appropriately, if you are measuring if the product is valuable, nothing says that like purchases, so measure purchases / hits to the page.
Hope this helped.
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@bybshkn Not necessarily minimalistic, that brings connotations of having the least amount on the page possible, what I refer to is, to have only the relevant info for the pages purpose. That could be quite a bit of info if the product is complex.
The main message is 'stick to the purpose of the page', if you're selling, don't mix in other messages about subscribing to a newsletter or follows on social media. Have one obvious 'thing to do' on that page, which is getting to the checkout. Similarly for the other things I mentioned like subscribing or following.
Clear Headline
Engaging Visual
Brief Description
Prominent Call-to-Action (CTA)
Social Proof
Key Features
Counters
Problem-Solution
Benefits List
Limited-Time Offer
FAQ Section
Trust Badges (if you have)
Customer Testimonials
Contact Information
Visual Context.
Secondary CTA
By the way a final CTA: Encourage users to take action again with a slightly different wording.
Use a compelling headline, clear and concise copy, strong visuals, and prominent call-to-action buttons.
The value of a landing page should always be looked at through the prism of the customer journey phase. A headline, for example, might be perfect, but if it's not adjusted to the customer journey phase, you will probably experience low conversion rates.
Having that in mind, I would say:
- Headline
- Social Proof
- CTA buttons + CTAs boosters (e.g No credit card required)
- Benefits + Features
- Smart internal linking
- Responsive design
Of course, it really depends on the whole context of your business/industry, and there isn't one-size-fits-all solution
Clear and crisp CTA's are core for any landing page imo. If via your landing page you are able to peek user interest in the right things that you want then your ROI on landing will be high.
We at Saydata are currently revamping our landing page before our launch and hence been focusing a lot to keep it minimalist and with clear cut CTA's do check us out on launch day.
Here is a best tool to have great pages
https://producthunt.com/products...