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How do you reward your beta testers?
When you're about to launch a new product it's always great to have customers who sit down with you for an hour and give you feedback about your product.
How do you reward them?
We usually give 2 months free product (about $200 face value) but was curious to know if you guys use other incentives like gift cards, physical gifts,...
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A big kiss and a handwritten note with a custom hand drawn portrait. Okay, maybe not the kiss part but I've drawn people's portraits on LinkedIn before and dropped it in their comments. Fun ways to delight people (:
Hey Mehdi! The product and gift cards are always solid. Swag is also a great way to build some advocates. I like to recommend a few things for those running beta tests, understanding WHY they are testing is pretty key to fulfilling their need. Many testers join tests to interact with the brand and influence change in something they would use. Make sure you thank them regularly, respond to their feedback, and share what influence they've had (these just take your time and attention). Gift cards, swag, and discounts are just added bonuses.
Happy testing Mehdi! Check out Centercode for a free tool to run beta tests :P
@chris_radercc thanks for the tip! Also Centercode looks cool will try it on our next testing phase :)
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