How effective are invite programs?

The percentage of user growth contributed to invite programs can vary, but they often play a significant role in expanding the user base.

Incentivizing the invite program can indeed increase its performance, and while both cash rewards and badges/public recognition can be effective, the impact may vary depending on the target audience and their motivations.

The exact percentage of user growth attributed to invite programs may differ across platforms, but they generally offer a valuable mechanism for expanding user bases and driving engagement.

For the initial phase of the referral program, start with a simple and non-incentivized approach. Monitor the results for 4-8 weeks and assess if it contributes to your growth, aiming for a 5% benchmark. This metric is closely tied to your Net Promoter Score (NPS), as a higher NPS correlates with a greater likelihood of user referrals without incentives. Once established, consider introducing a bonus to the referral program, which is likely to increase participation from 5% to around 10%. However, remember that the key driver of success remains the NPS, which is more closely associated with the product itself rather than the incentive.

Invite programs can play a significant role in user growth, with studies suggesting that incentivizing the program, whether through cash rewards or badges/public recognition, can indeed increase its performance and contribute to a higher percentage of user growth.

Incentivizing invite programs can further enhance their performance, as it provides a tangible reward or recognition for users who actively participate in inviting others, leading to increased motivation and engagement.