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How have you switched up your marketing strategies with the rise in AdBlock and cookie rejection?
Over the past few years adblock and VPNs have become more and more popular! Further across EU and North America, privacy laws have changed where whenever you visit a site it asks you about cookie acceptance or rejection.
How are you finding the effects on your social paid marketing, google paid marketing, etc. effected over these changes?
What are you doing to adapt and how are you spending your online paid marketing budgets differently?
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Anan Niamul
Marketers have shifted their focus towards creating high-quality, valuable content that attracts and engages their target audience. By providing valuable information, insights, and entertainment, businesses can build trust, establish thought leadership, and develop a loyal customer base.
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@ananniamul you should checkout WalletBound content analytics feature, it can collect analytics on content assets (logos, images, text) even on pages you don’t own 🔮
@ananniamul Yes but that doesn't change that the content just plainly isn't being seen in the first place. All those things are what marketers are doing and constantly try to do, but if no-one sees that content then it's irrelevant.
I don't do any paid social or google advertising partly for this reason, but mainly because they don't work.
I focus on creating evergreen content to attract people instead, then get them to add themselves to my email list or social media followers.
Then, I can market to them as often as I want without pay $2-$5 each for just a click.
@captaintime you should try influencer marketing! Can actually be surprisingly effective and cost efficient!
@apostolos_toptsis I am an influencer myself, albeit a small scale one.
I have looked into influencer marketing, but find it too pricey for my small business owners.
@captaintime you should take a look into nano-influencers. Although a little more difficult in terms of getting started and knowing where to start in general. Feel free to connect on LinkedIn! I’m actually working on a new influencer marketing platform that works solely with nano influencers! Can be helpful and super effective for your business.
@eonpilot Yes for sure! But I believe with services such as VPN's being more and more prominent based on privacy laws over the past 2 years specifically has definitely driven more people to use them and circumvent traditional online marketing targeting
@apostolos_toptsis Its easy to avoid marketing bots. Just download 20-30 different adblockers, cookie blockers and popupblockers. Your chrome browser will be locked down! also run at 100% cpu all day and eat at least 16gb of ram 😅 I think there is a market for a vpn browser. Where the browsing happens in the cloud, and rendered on your computer. Clean web. I wish the guys at mighty-browser would pivot to that but instead they pivoted to do a creative drawing app with AI 😅
@apostolos_toptsis Issue with vpn is that apple, gmail, twitter, your bank etc. will think your account is hacked and kick you out at random because of odd ip addresses etc. Some ip addresses can be reused etc and might have been previously used for illicit purposes. So I would not use vpn device wide. Maybe to get cheap Netflix on Apple TV etc. but not on my personal device. Getting banned from major platforms can be really frustrating and you could lose a lot.
@sentry_co I’m not sure what type of VPN’s you’re familiar with. But the popular ones such as NordVPN and ExpressVPN, don’t trigger security concerns.
With the rise in AdBlock and cookie rejection, it's crucial to adapt your marketing strategies to ensure effective reach and engagement. Instead of relying solely on traditional advertising, consider focusing on content marketing, influencer partnerships, and community building. Develop high-quality, relevant content that provides value to your target audience, positioning your brand as a thought leader in your industry. Collaborate with influential individuals or organizations who align with your product, leveraging their reach and credibility. Additionally, prioritize building an engaged community through social media platforms, email marketing, and interactive experiences. By diversifying your marketing efforts and emphasizing authentic connections, you can navigate the challenges posed by AdBlock and cookie rejection while fostering meaningful engagement with your audience.
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