How important is the design aspect of an MVP?

Design will always be important. That being said - your job for the MVP is to find the shortest path from idea to customer validation. I wouldn't get stuck on design until you've validated that people want what you're building.

Hey there! I think the design shouldn't be ignored at any stage... I really want to say that at MVP you shouldn't put too much effort and money in it, but: 1) poor design can scare off potential users, especially in the era where everyone got used to extremely easy-to-use software and gets easily frustrated when something doesn't work, 2) good design puts a huge +++ to the reputation, it makes the product and the team to seem more professional on intuitive level. I probably would invest in design, but tried to make it reusable. If this is an MVP, you could use the designs you invest in now - later on, whether it is a development if this product or another attempt to launch another MVP. Good luck with your MVP launch!

I think it almost doesn't matter.. the only thing that is necessary is to convey to the user the basic idea of the project If the user is interested in the idea, then the design will not be important to him, because it's still a MVP

In my experience the most important thing is the low res wireframes and prototypes, testing them with potential users is vital, the brand and look of the product can come later Kai. We are lauching today by the way, any support would be welcome 😀🚀

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Sounds like you’re asking the question to do MVP or MLP. This also depends if your targeting B2B or B2C customers in my opinion 😊

It matters to an extent. It doesn't have to be perfect but you want something that is easy to use. If your design is clunky and hurts the user experience, then it'll be a problem. But you don't need an award winning design.

super important, but the most important part is to keep it simple

A well-designed MVP can attract and retain users better.

I know that feeling really well. Faced with this decision many times. Gone are the days when design wasn't important to a product launch. It used to be thought that the most important thing was that the product worked and that was it. But today, the market is saturated with many products and the competition along with the needs of the users has reached another level. I agree with the comments that award-winning design is not necessary, but competent UX and at least a clean and up-to-date UI are very important. To build your brand, to keep user interested and engaged. That's actually the reason why we developed our product - resolve the conflict of investing time&money for building design

Ask your users - The ones that pay or use your application. "if you get to change one thing in the application, What would it be?" If the answer is related to usability, easy of use, and interactions. Then yes, invest in optimizing the user experience. If the answer is more focused on new features then you can implement 70-30 Rule. 70% of your resources should focus on Adding new features and 30% on improving and optimizing. The main idea of MVP is to release the basic functional requirements to solve the problem that is facing your users. Then you have to iterate and release new versions with the guidance of your users to optimize the experience, adding new feature. MVP is great to valiadte the idea and your business model before start to invest heavily in your product. Good-Luck!

The MVP needs to validate the core requirements. As for UI/UX, as long as it doesn't hinder user experience, that's sufficient.

Be vulnerable while you're building an MVP. The point is design is not just aesthetic, design includes functionality. Functionality is a major part of the design if you can solve the problem that brings you the customer.

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