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Jerry Zhang

How many days in advance do you start preparing for your launch?

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I'm recently thinking about launching my product at the end of February and I'm hoping to find hunters, I know I can publish a pre-release page up to a month in advance, so if I find a hunter now, is that useless? Because there is no way to create a pre-release page? Or am I understanding it wrong? Can someone answer my confusion?

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It's great to hear that you're gearing up for a product launch at the end of February! The ideal timing for preparing your launch really depends on the nature of your product and your specific marketing strategy. While it's true that you can publish a pre-release page up to a month in advance, finding a hunter now is definitely not useless. Engaging with potential hunters early on can help generate buzz and build anticipation for your launch. Even without a pre-release page, you can still start building relationships with the Product Hunt community, gather feedback, and even secure some early supporters. If you'd like, I'd be happy to discuss some creative ways to drum up interest and make the most of the time leading up to your launch. Feel free to share more about your product, and we can brainstorm some strategies together.
Jerry Zhang
@felix_f_tao Thanks for sharing. This is my product. 👉 https://thinkbuff.com/ Do you have any suggestions?
Vivek Sharma
I generally start at least 60 days prior
Start preparing for your launch ASAP. Start ramping up your activities on PH. What do you mean by finding a hunter? Do you want someone else to post your product for you? You can post your own launch and future date it by 30 days from memory. If you need a PH launch checklist, I recently posted one on Twitter. I don't think I can put the Twitter link here in this discussion, but you can find it on my PH profile https://www.producthunt.com/@jgani
Jerry Zhang
@jgani Thanks for the detailed answer. I am confused about this point. For example, if I want to release a product on 2024-02-26, can I look for hunters now?
@hacksman Apparently getting someone else to hunt your product was common, but lately this practice has been discouraged (not sure why, I only saw someone else mention it). If you submit your launch yourself, you can future date it by 30 days. However if you want someone else to hunt your product, then you should reach out to them now, and discuss the specific launch date with that person.
Jerry Zhang
@jgani Very useful experience. In addition, I found that the release date can be modified. I found that it seems that the first time I set it, it can be extended for up to 30 days. There is also an opportunity to extend this date in the future.
Richard Christopher
You're on the right track with your understanding, but let me clarify: On platforms like Product Hunt, you can indeed create a pre-launch (coming soon) page up to a month before your product's launch. This allows you to generate buzz, collect early signups, and engage potential users. However, finding a hunter early is not useless. A hunter can help you strategize your launch, refine your pitch, and amplify your product's visibility when the time comes. Steps to Maximize Your Launch Timeline: Find a Hunter Now Begin discussions with hunters who have a track record of successful launches. They can guide you on setting up your pre-launch page and help promote your product when you're ready. Set Up a Pre-Launch Page Once you're within the one-month window, create the pre-launch page. If you're already working with a hunter, they can help fine-tune it for maximum impact. Leverage the Hunter's Network A hunter can start generating interest even before the pre-launch page is live, especially through their network and recommendations. For users looking for modified CamScanner APKs, check out https://cscannerapk.com for the latest versions and features.
Iqra Arif
The preparation timeline for a launch varies, but a common approach is to start planning and preparing several weeks to a few months in advance.
Jaxon Smith
Preparation typically starts around 4-6 weeks before the launch date.
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