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Swapratim Roy

How much are you NFT fan and how do you do its marketing?

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2022 was the year of NFT hype - no doubt. Especially in Linkedin, every 7th post was about NFT and blockchain. However, suddenly, in 2023, this has been replaced by AI and ChatGPT. Are you a NFT fan? How much are you hopeful on its future prospects? How do you even do NFT marketing? I'm curious to know.

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Tom Willetts
While ChatGPT/AI as a whole are in their hype cycle, there is still a lot of excitement around the potential of blockchain/NFTs behind the scenes. Global brands are exploring the space, and blockchains are creating partnerships to support them. The value proposition of NFTs is evolving beyond "PFP" to a new way of exploring data and virtual accessibility. However, some people still hope to leverage NFTs as a "get rich quick" scheme. As with anything, it's key to understand your audience and deliver something that meets their needs/pains. Twitter was a great platform for NFTs in 2021-22, but recent changes may have impacted its reach and impact.