Subscribe
Sign in
How much time do you spend on social media platforms?
How YouTube, Meta, and Snap's battle with TikTok in short-form video is playing out:
Daily watch time
- TikTok: 118 mins
- YouTube: 75 mins
- Facebook: 52 mins
- Instagram 31 mins
- Snapchat: 22 mins
The question is: How much time are you scrolling through social media? What social media is time-consuming in your case?
27
Replies
Best
I didn't have TikTok for all of my life, and I'm currently working to reduce my usage of Instagram, which I would estimate to be around 10 hours a week or less. I don't use any of the other social media platforms much. Perhaps I do spend more time on YouTube when I'm watching podcasts by Andrew Huberman or Alex Baker, but I prefer not to waste time on short-form content. It can consume a lot of your time when you could be accomplishing meaningful things. Anyway, TikTok is a strange platform to me. I often see my girlfriend using it to relax, but I don't quite understand what's so relaxing about it haha
I used to try to spend 1 hour on Youtube, 1 hour on Tiktok, and 1 hour on Instagram.
Now I spend 1 hour on Youtube, 0 hours on Tiktok and Instagram, and 5 hours on CoClue.
too much 😭 definitely 10+ hours per week. I'm always deleting tiktok, but end up defaultingt to reels instead lol
Might be an idea to include what you're doing on social media, I do research as well as just scroll. I also post, if I were to add up all the time spent on all the platforms I use, then it is significant, but not all of it is for entertainment.
An even better question then, esp for those launching, would be, how much time do you need to spend on social media in order to; a. grow followers, b. gain customers, etc.
COCA (or Cost of Customer Acquisition) is one of the key metrics to include in your financial model. If you can't acquire customers profitably, then you're in trouble. Each customer needs to cost less to acquire than they spend.
Your time is valuable and should be included if you're spending it on social media promotion, or building a following in the build up to launching.
crazy data, I thought Instagram would top the list, just next to TikTok. btw, on your question, about 30 mins to 1 hour a day I guess. and it's mostly YouTube and Instagram.
The LinkedIn Inbound Playbook