Hey, hunters!
Our team is currently working on our LinkedIn strategy, and we wanted to ask how many times a week other businesses usually post.
Currently, we're trying 3-4 times a week. What about you, and why have you chosen that frequency?
It depends on your audience though - if you're B2B then I recommend 5 times at minimum, but B2C - maybe less - and more on the culture/recruiting aspect
Without offending anyone, I want to say that It doesn't matter how often you post on your company page. In fact for most companies, most of their readers never even go to the company page.
Start creating demand on LinkedIn through your personal profile,
Share use cases, stories, successes, and failures for your product,
Nobody wants to connect with your company profile unless it's a big name already.
We post 5-7 times a week.
As mentioned by @Jas, LinkedIn works much better for B2B than B2C as your users and most importantly customers are present on LinkedIn more than other platforms.
Try to have a good balance of different type of content you share on linkedin and have a schedule around it, we have observed that having a schedule really helps in bringing the discipline and be on the growth track
LinkedIn algorithm has changed in a big way, and organic reach of company pages is nearly non-existent now. It works much better when sharing only important updates and employees publish company news on their behalf more frequently as the content has much higher reach then.
I think it depends a lot of a market, your target group and goals, and analysis of audience (what they expect of you and your product)... Anyway, if you are startup company, I would say once, twice per week is enough ✨ Save the energy and ideas for incoming campaigns 😄
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