It is important for businesses and organizations to regularly review their content marketing strategy in order to ensure that it is meeting their goals and effectively reaching and engaging their target audience. This may involve making adjustments to the types of content being produced, the channels being used to distribute the content, and the overall strategy for promoting and measuring the effectiveness of the content. There is no set rule for how often a content marketing strategy should be reviewed or adjusted, as it will depend on the specific needs and goals of the business. However, it is generally a good idea to review and assess the strategy regularly, perhaps quarterly or annually, to make any necessary adjustments and ensure that the strategy remains effective and relevant. I have made a total of about 5 adjustments this year, from the mobile end to the WEB end, and two of them are more important because they account for the largest proportion of expenses.

I don't count the number of tweaks because it is an ongoing process. But for my Linkedin Content Strategy, 52k impression, 8k followers, and 333 engagements this year while being in the top 1% of sales and marketing according to SSI. I have made about 2/3 adjustments per month, because I also need to test if the adjustment works.

Currently, at this stage, my content marketing strategy is just being very active on social media and promoting my product whenever I can without being too spammy. So not much has changed, and probably won't change for a while until we actually release our product. Then we might switch to paid ads. If you're curious to see more of how I'm doing it, feel free to follow me on twitter @TheRealEtch

Effective content marketing requires following the conversation in your niche. A way that we have managed to make content marketing successful for our clients this year is by monitoring trends and engaging the target audience during relevant industry events and using top hashtags.

We do quarterly review. Anything else is too short.